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Amazon Advertising

Scale your e-commerce brand on the world's largest marketplace

Data & Analytics

We turn data into actionable business strategies

SEO

We drive qualified organic traffic at scale

Email Marketing 

We engage customers at every stage of their journey using precise segmentation and automated workflows.

CRO

Unlock all possibilities within your existing marketing funnel

Social Ads

We create captivating media experiences that catch your audience's attention right where they scroll through their favorite social feeds.

Trusted by industry-leading companies to drive their success

Our Founders & advisors

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FAQs

Find answers to frequently asked questions about Byond's services, approach to marketing, client collaboration, and outcomes.

What is Growth Marketing?
Growth marketing is a marketing strategy focused on growing a business by acquiring new customers and retaining existing ones through a data-driven and iterative approach. Unlike traditional marketing, which often focuses on brand awareness or general advertising, growth marketing prioritizes measurable outcomes such as increasing revenue, user engagement, or customer acquisition.
What is the difference between performance marketing vs brand marketing?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
At the heart of every successful marketing campaign lies the marketing funnel—a roadmap that guides customers through distinct stages: awareness, consideration, conversion, loyalty, and advocacy. Each phase demands a unique strategy to captivate the audience effectively. That's why we prioritize understanding your brand's essence and meticulously craft a personalized approach to targeting. With our tailored strategies, you're poised to achieve your goals and navigate the intricacies of each funnel stage seamlessly.
Which clients can you support in Growth Marketing?
Segments excels in delivering strategic guidance and customized solutions to startups, scaleups, and traditional brands spanning various sectors, facilitating significant growth and triumph. With extensive experience in Direct-to-Consumer (DTC), Omnichannel Retail, Lead Generation, and Fintech industries, we offer comprehensive expertise tailored to meet diverse business needs and objectives.
Which services does Segments provide across the Marketing Funnel?
At Segments, our expertise centers on both brand and digital marketing strategies, enabling us to craft compelling narratives and engage audiences effectively across online channels. Through our tailored approach, we help businesses build strong brand identities and achieve measurable results in the digital realm, fostering growth and success in today's competitive landscape
Can you Guarantee Results?
While we cannot assure a guaranteed return on investment for your digital marketing campaign, we believe in transparency and realistic goal-setting. Our dedicated team of experts will collaborate with you to establish achievable Key Performance Indicators (KPIs) aimed at attracting quality traffic to your website, laying a strong foundation for future success.
Blog

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Category
5 min read

Why is Email Marketing crucial for your Growth Strategy?

Email marketing can be the most cost effective way to engage with your audience, first party data is becoming increasingly important in growth:
Category
5 min read

What Platform Should I Use for My Email Marketing Campaigns?

When selecting platforms for your email marketing campaign, consider the following options: