Amazon Advertising

We are building the blueprint for every brand to succeed on Amazon. Our ex-Amazon approach means we understand the full-consumer journey on Amazon. We deliver growth by executing best practice Amazon Search & Amazon Display and Video campaigns

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The Leaders in full-service Amazon Solutions

Amazon presents a massive opportunity for brands to scale, with over 14M Australians shopping on the platform monthly, we help you scale your brand with a full-suite service. We recognise selling and scaling on Amazon can be difficult, our team of ex-Amazon marketers simplify the process.

Scale with Amazon Advertising & Marketing Cloud

Amazon Ads helps businesses of all sizes grow by reaching more customers through targeted advertising solutions, including Sponsored Products, Sponsored Brands, and more, with comprehensive resources for optimizing and measuring campaign performance. Given a low adoption of Amazon Advertising in Australia, this presents a massive opportunity for brands to scale on the platform.

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Promotions & Deal Management

Success on Amazon is directly proportional to how well you manage promotions. There are numerous choices to make from coupons, giveaways, discounts and it takes careful planning and strategy to make the most of these opportunities. Maximise sales on Amazon by carefully planning key seasonal moments including Prime Day, BFCM & other key tentpole moments.

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Retail Media

Drive high-intent browsers into customers with Amazon's leading Retail Media Network

Amazon DSP

Amazon DSP allows you to programmatically buy display and video ads to reach audiences across Amazon sites and apps, as well as through their extensive network of third-party exchanges.

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Retail Listing

Segments optimizes your product listings on Amazon, enhancing visibility, improving search rankings, and driving higher sales through expertly crafted content and strategic keyword placement.

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Marketing Cloud (AMC)

Amazon Marketing Cloud provides advanced data analytics and insights, enabling you to measure and optimize your marketing strategies across Amazon's advertising ecosystem for more effective and data-driven decision-making.

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Consumer Insights

Amazon consumer insights delivers in-depth data on shopper behavior and preferences, helping you make informed decisions to enhance product offerings, improve marketing strategies, and boost customer engagement.

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Trusted by industry-leading companies to drive their success

Our Founders & advisors

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Why Amazon Should be a Key Focus

With the upcoming cookie depreciation in Chrome, traditional tracking and measurement methods will be challenged. Prioritizing Amazon Ads becomes essential as they leverage first-party data, providing reliable targeting and performance insights, ensuring your marketing efforts remain effective and measurable in a privacy-centric digital landscape.

Prime Members

Amazon Prime has become increasingly popular in Australia, providing members with benefits such as free shipping exclusive deals, and access to Prime Video, contributing to a loyal and engaged customer base.

Audience Size

Amazon Australia attracts approximately 14 million monthly visitors, making it a major player in the Australian e-commerce market and providing a vast audience for sellers and advertisers.

FAQs

Find answers to frequently asked questions about Segments services, approach to marketing, client collaboration, and outcomes.

Why is Amazon an essential platform for brands looking to expand their market reach?

Amazon is one of the largest e-commerce platforms globally, with millions of active users. Advertising and selling on Amazon allows brands to reach a vast audience, increasing their visibility and potential for sales. The platform's extensive customer base offers brands an unparalleled opportunity to expand their market reach and attract new customers.

How does advertising on Amazon enhance a brand's visibility compared to other platforms?

Amazon's advertising solutions, such as Sponsored Products, Sponsored Brands, and Sponsored Display, allow brands to target specific keywords, products, and customer interests. This precision targeting enhances visibility by placing ads in front of potential customers who are already in a buying mindset, increasing the likelihood of conversions compared to other platforms.

What advantages do brands gain from Amazon's data and analytics tools?

Amazon offers powerful data and analytics tools that provide insights into customer behavior, sales performance, and advertising effectiveness. Brands can use this data to optimize their product listings, refine their marketing strategies, and make informed business decisions. This access to detailed analytics helps brands stay competitive and responsive to market trends.

Can Amazon help me scale to International Markets?

Amazon operates in multiple countries, giving brands the opportunity to expand their presence globally. By leveraging Amazon's international marketplaces, brands can reach customers in new regions without the need for extensive local infrastructure. This global reach allows brands to tap into new markets, increase their sales potential, and grow their brand internationally.

How can Amazon's advertising tools help brands achieve a higher return on investment (ROI)?

Amazon's advertising tools offer precise targeting options, including keyword targeting, product targeting, and interest-based targeting. This precision allows brands to reach customers who are more likely to convert, thereby increasing the efficiency of their ad spend. Additionally, Amazon's reporting and analytics capabilities help brands track the performance of their ads, enabling continuous optimization and higher ROI.

How can participating in Amazon Prime Day and other promotional events benefit brands?

Participating in Amazon Prime Day and other promotional events allows brands to take advantage of increased traffic and consumer interest. These events create a sense of urgency and excitement, leading to higher sales volumes. Brands can offer special deals and discounts to attract new customers, boost their visibility, and clear out inventory. The heightened exposure during these events can also lead to lasting brand recognition and customer loyalty.

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