Check out some of our

Success Stories

Discover how Segments has helped businesses achieve remarkable growth through strategic marketing.

Driving Record Footfall to Cultural Experiences During The 2022 Qatar World Cup.

Launching a digital first campaign to drive World Cup attendees to Qatar's cultural experiences. Successfully launched brand campaign achieving 15,000 social followers, 9M direct organic social impressions, +300k new website visit with 22k attendees during opening week.

Delivering sustainable growth in a competitive Cyber Security Landscape with Gridware

Gridware achieved a remarkable +200% revenue growth, surpassing C-level expectations and contributing to a +15% overall business growth, thus solidifying its position as a category leader in the cybersecurity sector.

Supporting One of Australia’s largest eye retail brands deliver +109% Omnichannel Growth YoY

In response to a stagnant sales period, a leading eyewear brand in Australia enlisted our support to accelerate growth amidst fierce competition.

Delivering $0-$200K in Ecommerce Revenue in under 3 months

Segments digital supported a newly established DTC start-up deliver $200k in Revenue in under 3 months, whilst driving a 4:1 ROAS across paid media channels. Our team developed the right strategy and unit economics to scale the business profitably.

Client Testimonials

Hear from our satisfied clients

Segments has transformed our business with their innovative marketing strategies.

Dave Evans

CEO, Sight360

Working with Segments has been a game-changer for us. The team have beaten our expectations.

Amanda Bardo

Marketing Manager, Gridware

FAQs

Find answers to commonly asked questions about Segment's services and processes.

What is Growth Marketing?

Growth marketing is a marketing strategy focused on growing a business by acquiring new customers and retaining existing ones through a data-driven and iterative approach. Unlike traditional marketing, which often focuses on brand awareness or general advertising, growth marketing prioritizes measurable outcomes such as increasing revenue, user engagement, or customer acquisition.

What is the difference between performance marketing vs brand marketing?

Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.

What is a marketing funnel?

At the heart of every successful marketing campaign lies the marketing funnel—a roadmap that guides customers through distinct stages: awareness, consideration, conversion, loyalty, and advocacy. Each phase demands a unique strategy to captivate the audience effectively. That's why we prioritize understanding your brand's essence and meticulously craft a personalized approach to targeting. With our tailored strategies, you're poised to achieve your goals and navigate the intricacies of each funnel stage seamlessly.

Which clients can you support in Growth Marketing?

Segments excels in delivering strategic guidance and customized solutions to startups, scaleups, and traditional brands spanning various sectors, facilitating significant growth and triumph. With extensive experience in Direct-to-Consumer (DTC), Omnichannel Retail, Lead Generation, and Fintech industries, we offer comprehensive expertise tailored to meet diverse business needs and objectives.

Which services does Segments provide across the Marketing Funnel?

At Segments, our expertise centers on both brand and digital marketing strategies, enabling us to craft compelling narratives and engage audiences effectively across online channels. Through our tailored approach, we help businesses build strong brand identities and achieve measurable results in the digital realm, fostering growth and success in today's competitive landscape

Can you Guarantee Results?

While we cannot assure a guaranteed return on investment for your digital marketing campaign, we believe in transparency and realistic goal-setting. Our dedicated team of experts will collaborate with you to establish achievable Key Performance Indicators (KPIs) aimed at attracting quality traffic to your website, laying a strong foundation for future success.

Still have questions?

Find answers to commonly asked questions about Byond Digital's services and processes.

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