Segments is a growth marketing and revenue operations agency. We help B2B and ecommerce brands build the strategy, systems, and creative needed to acquire customers profitably and scale predictably.

We work with growth-stage and established businesses across B2B SaaS, professional services, and ecommerce. Our clients range from funded startups to enterprise brands managing complex multi-channel operations.

We offer paid media, SEO, demand generation, revenue operations, HubSpot implementation, performance creative, landing page UI/UX design, GTM strategy, growth loops, and marketing analytics. Most clients engage us across multiple services rather than a single channel.

We offer full-service SEO including technical audits, content strategy, on-page optimisation, and link building. As a Semrush Enterprise Partner, one of only a handful in Australia, we have access to enterprise-grade tooling and data that most agencies simply do not. Our SEO work is integrated with AEO and GEO strategy to ensure visibility across both traditional and AI-driven search.

Yes. B2B is a core focus. We specialise in long sales cycle demand generation, HubSpot CRM setup, lead to MQL conversion optimisation, landing page design, and GTM strategy for complex buying committees.

Growth loops are compounding acquisition systems where each new customer or user generates the next. We design and implement referral loops, content loops, and product-led growth motions that reduce reliance on paid acquisition over time.

Segments operates at the intersection of strategy, technology, and execution. We embed AI across our workflows, build proper attribution infrastructure, and think in terms of pipeline and revenue rather than impressions and clicks.

Yes. We have deep experience across D2C and catalogue-heavy ecommerce, with a focus on CAC efficiency, ROAS optimisation, LTV segmentation, performance creative at scale, and growth loops that drive compounding acquisition over time.

Answer Engine Optimisation and Generative Engine Optimisation are the emerging disciplines of getting your brand cited and surfaced by AI assistants like ChatGPT, Perplexity, and Google AI Overviews. As search behaviour shifts, visibility in AI-generated answers is becoming as important as traditional rankings. We build content and technical strategies specifically designed to earn that visibility.

es. We design and build high-converting landing pages from the ground up. Every page is built with conversion rate optimisation principles, clear messaging hierarchy, and proper analytics tracking baked in from the start.

Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.

Hit the Get in Touch button and tell us about your business. We will set up an initial call to understand your goals and work out whether we are the right fit. We also provide a 1 hour no obligation consultation and marketing audit.