We help businesses grow with performance-led ad creatives, intelligent data-driven testing and industry-leading optimisations to scale your brand digitally. Our team works with start-ups, scale-ups & traditional brands to deliver aggressive growth.

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We help impactful brands build

 

Growth

Our founders & advisors have worked for some the biggest brands, responsible for over $1B ad spend & collectively advised over 200+ Fortune 500 companies.

If you’re looking for a traditional marketing agency we’re Beyond that

Growth isn’t an option, it’s Necessary . We Help FutureProof Brands via Predictable & Profitable Growth.

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We operate at the intersection of data, strategy & creativity to unlock growth.

At Segments, we believe that the intersection of data, strategy, and creativity is where true growth happens. Our team of experts leverages these three pillars to help our clients achieve scalable, predictable, measurable, and profitable growth.

We align your strategy with marketing to deliver revenue growth

We understand business and apply unit economics to deliver commercial goals for your business. We measure business results not clicks, we are growth hackers, not campaign managers & view ourselves as your partner not just another agency

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Unlock Your Business Potential with Our team of Marketing Experts

Segments is devoted to assisting brands in attaining rapid success and growth. Regardless of whether the business is an early-stage startup or a well-established enterprise, Segments primary focus is on generating accurate results and ROI while eliminating irrelevant marketing practices.

Scale Profitably with Segments deep expertise

“We Help FutureProof Brands via Predicatable & Profitable Growth."

Paid Search

Turn high-intent browsers into profitable customers.

SEO

We drive qualified organic traffic at scale

Amazon Advertising

Scale your e-commerce brand on the world's largest marketplace

Social Ads

We create captivating media experiences that catch your audience's attention right where they scroll through their favorite social feeds.

Email Marketing 

We engage customers at every stage of their journey using precise segmentation and automated workflows.

CRO

Unlock all possibilities within your existing marketing funnel

Data & Analytics

We turn data into actionable business strategies

We’re lucky to have worked with hundreds of great businesses.

Here's some real case studies we can share

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Driving Record Footfall to Cultural Experiences During The 2022 Qatar World Cup.
Launching a digital first campaign to drive World Cup attendees to Qatar's cultural experiences. Successfully launched brand campaign achieving 15,000 social followers, 9M direct organic social impressions, +300k new website visit with 22k attendees during opening week.
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Delivering sustainable growth in a competitive Cyber Security Landscape with Gridware
Gridware achieved a remarkable +200% revenue growth, surpassing C-level expectations and contributing to a +15% overall business growth, thus solidifying its position as a category leader in the cybersecurity sector.
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Supporting One of Australia’s largest eye retail brands deliver +109% Omnichannel Growth YoY
In response to a stagnant sales period, a leading eyewear brand in Australia enlisted our support to accelerate growth amidst fierce competition.
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Meet your Growth Squad

For each client, we build a specialized Growth Squad. Each squad combines precise vertical knowledge, media proficiency, and platform expertise to formulate cutting-edge marketing strategies rooted in customer insights, aiming to surpass industry benchmarks.

Meet some of our team

The Partnerships and Expertise That Fuel Your Growth

Why Segments should be your marketing partner of choice?

Segments vs Other Agencies

Key Focus on Commercial Business Outcomes
Start with business goals, not channel goals 
Clear pricing with data owned by client
Data-driven approach, with test and learn at the core of our service
Annual Strategy Session with C-Level 
Quarterly Business Review 
Segments aims to be an extension of your organisation
Key Focus on Vanity Business Metrics (Clicks, CPC, CTR, VTR, CPM etc.)
Channel led advertising
Hidden Fees and holding data hostage to lock in customers
Basic templates & basic execution
Silo'ed execution and implementation
Comprosing on quality by outsourcing services
Long-term 12 months contracts
No flexibility in services being offered

FAQs

Find answers to frequently asked questions about Segment's services, approach to marketing, client collaboration, and outcomes.

What is Growth Marketing?
Growth marketing is a marketing strategy focused on growing a business by acquiring new customers and retaining existing ones through a data-driven and iterative approach. Unlike traditional marketing, which often focuses on brand awareness or general advertising, growth marketing prioritizes measurable outcomes such as increasing revenue, user engagement, or customer acquisition.
What is the difference between performance marketing vs brand marketing?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
At the heart of every successful marketing campaign lies the marketing funnel—a roadmap that guides customers through distinct stages: awareness, consideration, conversion, loyalty, and advocacy. Each phase demands a unique strategy to captivate the audience effectively. That's why we prioritize understanding your brand's essence and meticulously craft a personalized approach to targeting. With our tailored strategies, you're poised to achieve your goals and navigate the intricacies of each funnel stage seamlessly.
Which clients can you support in Growth Marketing?
Segments excels in delivering strategic guidance and customized solutions to startups, scaleups, and traditional brands spanning various sectors, facilitating significant growth and triumph. With extensive experience in Direct-to-Consumer (DTC), Omnichannel Retail, Lead Generation, and Fintech industries, we offer comprehensive expertise tailored to meet diverse business needs and objectives.
Which services does Segments provide across the Marketing Funnel?
At Segments, our expertise centers on both brand and digital marketing strategies, enabling us to craft compelling narratives and engage audiences effectively across online channels. Through our tailored approach, we help businesses build strong brand identities and achieve measurable results in the digital realm, fostering growth and success in today's competitive landscape
Can you Guarantee Results?
While we cannot assure a guaranteed return on investment for your digital marketing campaign, we believe in transparency and realistic goal-setting. Our dedicated team of experts will collaborate with you to establish achievable Key Performance Indicators (KPIs) aimed at attracting quality traffic to your website, laying a strong foundation for future success.

Stay Updated with the latest

Get the latest news and insights from Segments

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Navigating the Cookieless Era: Strategic Imperatives for Digital Advertisers
Navigate the transition to a cookieless era, with key insights and actionable recommendations to maintain advertising effectiveness in this new landscape.
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The Power of Personalization in Digital Marketing
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