The Rise of Voice Search in SEO

Byond supported the leading cultural experience organization in spearheading a digital marketing campaign during the 2022 FIFA World Cup, aiming to draw 300,000 attendees.

We swiftly assembled a hybrid team and introduced the "One Pass" for unified access to cultural experiences.

Collaborating with vendors, we launched touchpoints across social, web, and CRM platforms, leveraging content and celebrities to drive One Pass sales.

Results exceeded expectations, with over 400,000 attendees, including a sellout crowd of 20,000 at a landmark fashion show and concert.

The initiative also saw the CRM database grow to 500k contacts, demonstrating Byond's successful digital marketing transformation.

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Conclusion

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